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Facebook Ads Specialist

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As a Facebook (Meta) Ads Specialist I focus on planning, executing, and optimizing advertising campaigns on Facebook. I leveraged data analytics to manage budgets, improve ad performance, and drive growth, often utilizing tools within the Meta Business Suite or Business Manager.

My key responsibilities and capabilities are:
 

  • Strategic Campaign Management: I would create, test, and scale paid advertising campaigns to meet business goals (ROI, ROAS, awareness).
     

  • Data Analysis & Reporting: I would analyze audience behavior and ad performance metrics to optimize campaigns for better results.
     

  • Targeting & Creative: I had to define specific audiences, set-up audience pixel (Conversions API), and craft compelling creative ads.
     

  • Platform Knowledge: I have a decade of experience running the Meta Business Suite for managing pages and ads.
     

  • Technical Optimization: I had to rroubleshoot technical setup issues related to tracking and ad delivery.

In summary I had to stay up to date on industry trends, platform algorithm changes, and new features to maintain a competitive performance with the ads.

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