top of page
Introducing
The Splendas!
Writing, Storyboards, and Direction
Splenda made a rebrand to it's yellow packet. Why do people choose Splenda ? Because it's sweet ! So we created the sweetest gang on the planet--The Splendas !
We ate so many sweets in the course of this project we got a sugar high, and the Splendas guy's sugar highs'
seem...
to...
never...
end...
We asked ourselves. Is a Sugar Sweetner's life really this great ?......
And we discovered. Yeah. yeah it is....
We gave each packet it's own personality, and turned them loose in the test kitchen. In the end, we discovered one thing unified them all--fun fun fun.
bottom of page