Google Ads Specialist
As a Google Ads Specialist. I have planned, created, managed, and optimized advertising campaigns with the Google Ads platform totalling $2.5 million with a return of 10x in revenue. The platform is excellent for targeting specific audiences to increase brand visibility and conversions while minimizing wasted Ad-spend.
My key responsibilities and capabilities are:
- - Campaign Strategy
I set-up and optimize various campaign types, including Search, Display, and YouTube Ads.
- - Keyword Management
Google Ads run on Keyword management. So I conduct keyword research to identify competitive, high-traffic terms, and analyze search term reports to add negative keywords, and to refine keyword targeting.
- - Ad Optimization
I write and test ad copy, manage bids, and adjust targeting to improve performance.
- - Testing & Experimentation
I run Google Ads Experiments to A/B test campaign settings without affecting the main campaign's performance.
- - Performance Analysis
I utilize tools in Google Ads like the Summary Card, Ad Performance Reports, and scripts to monitor metrics such as clicks, conversions, and cost per 1,000 impressions (CPM).
I love Google Ads for it’s cost efficiency and ROI. It helps prevent budget waste by optimizing bids and targeting. Google Ads records what people click on every day, like people, it is always changing. So I have to stay current with the market place and the latest platform trends, like the shift towards AI-powered search. It needs constant monitoring for Ad Strength and Quality Score, ensuring ads meet best practices to improve performance.
I love Google Ads because it turns marketing goals into measurable, data-driven results. It keeps a real-time pulse on what people are thinking and doing. I call myself an ultra-pragmatist that likes to get things done. So Google Ads fits me to a tee.
Are you ready to do this ? Then let's get going!