McGraw Hill Mission Video
Writing, illustration, and Direction
McGraw Hill is the leading global provider of education solutions. They wanted a video that empowered educators and engaged students with personalized learning experiences. For a video, they wanted to capture the heart of McGraw Hill.
The video started with a script of bold statements matching the McGraw Hill mission.
They wanted to feature their employees and students around the world in a fresh new way. So we featured a wide variety of company photos and videos. But we also narrowed the design to the minimal abstract dots and shapes. Great educators let students connect their own dots. So we learned from their example and followed suit.
It was an honor to cast McGraw Hill and educators in the best light possible. We can't wait to see what they will do next.
