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New York Life
Long-Term Care
Storyboarding, Editing and Direction
New York Life wanted to match their Long-Term Care product with authentic care for their customers, whether today or decades into the future. Each shot had specific demands, that needed to match their bold statements. In the end the video exudes professionalism and care. It exudes New York Life.
Long-term care insurance helps keep people at home. Up to 70% of people aged 65 and older will need long-term care to help with everyday activities, such as getting out of bed and bathing. That care can be expensive, but long-term care insurance from New York Life helps to cover it.
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