Splenda Stevia Farms
Storyboards, Editing, and Direction
Splenda wanted an explainer video that walked viewers through the growing process of Splenda Stevia. A common complaint about Splenda from consumers is that its "not natural". But Splenda Stevia is all-natural and grown right here in the US.
Motion Graphics animation is a great way to communicate high-level concepts. It combines real-life footage, statistics, and animation to achieve a fun welcoming educational video.
Splenda wanted a "fresh new look" for their organic brand. And yet they did not want to lose the fact that their Florida farm was very real. So we combined modern animation with real farm footage to make something more than your average corporate commercial.
Storyboards, Editing, and Direction
Splenda then took the look a step further. They wanted a national ad campaign demonstrating a similar but elevated look. Take a look...